This company is an Associate Company of a Birmingham Jewellery Quarter Business that was established in 1971. Charms Direct boasts the largest and most exciting collection of charms in the world. Our comprehensive collection of solid and movable charms is continually being revised and many new items are added throughout the year. Although our charms are displayed in silver on our web pages, we are able to supply our charms in any precious metal of your choice. All goods are manufactured from start to finish within our own factory premises and we guarantee, quality, delivery and service.
The Charms Direct shop is a very user friendly experience. Just choose the currency in which you wish to order, select the precious metal for your charm, then pick a category from the list on the left of the site, choose the charms or pendants you wish to purchase and follow the on-screen instructions.
At present the currencies are in Pound Sterling, Euros, US Dollars and Japanese Yen, by default the site opens in Pound Sterling. Charms and Pendants are available through the on-line shop in the following precious metals:- Sterling Silver, 9 carat Gold in Yellow, Rose or White. 14 carat Yellow and also 18 carat in Yellow or in White. There is also a special selection of movable charms in gold plated silver . Special orders can be taken should you require a product in another precious metal that is not displayed through our shop i.e. platinum etc. For trade enquiries or quotes on your own design, just go to our
contact page.
