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Celebrating Customer Charm Stories

Read Kadie's Story:

For me, everyday is a good day to celebrate love. And I love to do that through my daily charms that I wear everyday. My first Charm from Charms Direct was the simple heart gold charm. This represented to me that despite a world filled with chaos and conflict, especially on the news, the world could do with more love.

"Whenever I lose hope, I like to look down at my wrist."

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Your New Everyday Charms

Browse our collection of easy-to-wear charms that you can style everyday.

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How To Style Your Charms

Our Customers Love Charms Direct

New baby charm bracelet gift

Very helpful staff when l phoned as some of website difficult to manoeuvre. That said charms are delightful and greater selection than l could find elsewhere. Also very pleased to buy British rather than made in China or elsewhere- very pleased with my purchase. Thankyou

Gill F
Sterling Silver Curb Charm Bracelet With Heart Shape Padlock
Sterling Silver Curb Charm Bracelet With Heart Shape Padlock
Pretty Charm

It was a birthday present for my Granddaughter, it was indeed very sweet. Hopefully she will soon take her driving test

Sandra Wordsworth
Car and L Plate Charm
Car and L Plate Charm
Got as a gift for my girlfriend

Great charm, got it as part of anniversary gift for girlfriend and she absolutely loves it. Well high quality silver, does not tarnish.

Brandon W.
Sweethearts Charm
Sweethearts Charm
Lovely Detail & Beautiful

Lovely detail, beautiful charm.

Beverley Wadhams
Rose Gold Cherub Alphabet Letter Charm
Rose Gold Cherub Alphabet Letter Charm
Lovely charm!

This is the cutest charm. Really well made and the movement is very comical. I enjoy it as much as my toddler! Customer service was above and beyond.

A.B.
Movable Tiger Charm
Movable Tiger Charm

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